Academy award winning actress Octavia Spencer is suing weight loss company Sensa for breach of contract for her endorsment. Sensa is refusing to pay “The Help” actress $700,000 of her $1.25 million contract largely because she was honest with fans and followers.
It is Sensa’s position that Spencer’s use of a hashtag #spon (to indicate sponsored) in her social media communication concerning her weight loss efforts was detrimental to their promotional campaign, though it was apparently agreed upon in the terms of the contract. <!–
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