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Kellogg's Earnings Beats Expectations

Source: Tim Boyle / Getty

Breitbart News, the alt-right news site formerly run by Donald Trump’s senior adviser Steve Bannon has lost advertising support from the Kellogg’s. Kellogg’s has pulled its ads from the saying that the site is not “aligned with our values as a company.” Brietbart in turn, is asking readers stop eating food from Kellogg’s accusing them of “discrimination and intense prejudice” for blacklisting the “largest platform for pro-family content anywhere on the Internet.”  A pledge that has collected over 130,000 signatures to date states, “If you serve Kellogg’s products to your family, you are serving up bigotry at your breakfast table.”

Though Breitbart publishes stories in support of the Confederate flag and of a Muslim immigration ban, the publisher says they are an “advocate for traditional American values”.

Activists have called for advertisers to cut ties with the site, and thus far companies like The San Diego Zoo, Warby Parker and Novo Nordisk, have joined in on the boycott.