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Mattel has announced the release of the Gabby Douglas Barbie Doll as a part of their You Can Be Anything Campaign, naming Gabby as a brand ‘Shero’.  The Barbie Collection website says:

“When Gabby Douglas was just three years-old, her older sister showed her how to do a cartwheel. The little girl flipping around her house would later become the first woman of color to win the individual all-around competition for gymnastics. Her confidence, work ethic and belief in herself make her an extraordinary role model to girls. The Gabby Douglas Barbie® doll celebrates the extraordinary.”

The doll retails for $24.95 and is available for purchase now.  With no shortage of endorsements and product collaberations, Douglas also released a line of lipsticks with Beauty Bakerie in March.