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McDonald’s today does what it said for a long time it would never do – serve breakfast all day.  It was generally thought that restaurants are too busy to handle breakfast orders along with the rest of the menu.

But social media demands have prevailed, and with lagging sales, McDonalds kicks off the era of all-day breakfast. McDonald’s customers can now order breakfast items past the ominous cut-off time of 10:30 a.m.

McDonald’s is however, limiting the kinds of breakfast items available for the entire day. Though all-day breakfast items will vary by location, most will have a core selection of things like hot cakes, fruit and yogurt parfait, sausage burritos, and hash browns.