To compete and survive in business, as a Social Media Influencer, Content Creator; or On-Air Personality, there must be a laser-like focus on branding. It’s enormously critical to connect with audiences of all stripes – especially if your goal is to be a trusted source for information, services or marketed products. ‘COMMUNITY VOICES’ host, Ron Holland delved into these areas with Mark and Heather Keets-Wright, Co-Founders of Wright Creative, a multi-million dollar agency, and preferred agency of some of the world’s largest companies for branded content and video production.