Source: Jeffrey Mayer / Getty
Oprah Winfrey is hoping to duplicate the branding success she has had with Weight Watchers by branching out into food! Branded under her own name, O, That’s Good will feature refrigerated soups and side dishes like mashed potatoes with cauliflower mixed in, creamy parmesan pasta with white bean puree and broccoli cheddar soup infused with butternut squash. The products start hitting store shelves this week, and the ad campaign with Kraft Heinz featuring Winfrey kicks off in October.
