Cheryl Pearson-McNeil is the Senior Vice President of U.S. Strategic Community Alliances & Consumer Engagement at Nielsen. She shares some important information about Nielsen, which is a company that measures what consumers watch, buy and listen to. Nielsen recently released a new report about black millennials that shows how immensely powerful black consumers from 18-35 […]
Desegregation has stalled, showing growing disparities - especially for poor Black and Hispanic students.
A new study in the journal JAMA Pediatrics reports that suicide rates among black children has risen dramatically.  Researchers were shocked to find that black children between ages 5 to 11 have nearly doubled in 25 years. Rates for white children has decreased, making it the first time a higher suicide rate for blacks than for […]
Here’s some good news you probably won’t read a lot about: Black and Latino students have cut their dropout rates by more than half over…
Using curvier models in advertisements may be on its way to becoming more than a gimmick. A study shows female consumers are more likely to buy something when an ad, or magazine fashion spread, features a model who is more reflective of them. Ben Barry, a PhD student at Cambridge University, used fake ads when […]
