We often hear, “Just because they make it in your size doesn’t mean you need to wear it.” A very true statement; however, most of…

Using curvier models in advertisements may be on its way to becoming more than a gimmick. A study shows female consumers are more likely to buy something when an ad, or magazine fashion spread, features a model who is more reflective of them. Ben Barry, a PhD student at Cambridge University, used fake ads when […]