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VIA INC.COM

There is no magic formula for small business success, but most owners who do well share the same six personality traits, according to a new report.

The Guardian Life Small Business ResearchInstitute report hopes to explain why only 1 in 2 small businesses will survive more than five years, according to Small Business Administration figures. The study – called Six Dimensions That Characterize Success-Oriented Small Business Owners – is based on analysis of a survey of 1,100 small businesses with between 2 and 99 employees. (The Institute is run by the Guardian Life Insurance Company of America, and it conducts ongoing research on what it calls “the Index of What Matters Most” to small businesses.)