Emimem’s “Lose Yourself” gets a Gospel makeover that will give you chills. You may purchase the song on Itunes
Where they could take it was a higher plane, and what they conceived that day is at last going public: A stirring gospel version of Eminem’s “Lose Yourself,” performed by Selected of God choir, will be released Tuesday on iTunes and Amazon. Sale proceeds, including song royalties, will be funneled by Chrysler and Eminem’s song publisher to three Detroit nonprofit groups.
The accompanying music video is a sequel of sorts to the Super Bowl ad, which featured Eminem in a Chrysler 200, arriving at the Fox Theatre to find the choir onstage.
Eminem is not featured in the new video, and Chrysler’s presence is low-key. This time the stars are the two dozen choir members, affiliated with Praise Tabernacle in Grosse Pointe. With an array of Motor City landmarks, street scenes and local characters, the clip reprises the theme of Detroit strength and hope.
Among those portrayed are boxer Cornelius (K9) Bundrage, the Cass Tech marching band and the champion jump-rope troupe Jumping All Stars.
It’s part of an important next phase for “Imported From Detroit,” which is rolling out a new slogan: “Never Give Up. Always Give Back.”
“It’s celebrating the attitude which is the bloodline of Chrysler, Detroit and this choir,” Francois said Monday.
“Imported From Detroit,” conceived by the French-born Francois, is evolving from Super Bowl smash to long-term Detroit cause.