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Shay Johnson and Princess

Source: Shay Johnson and Princess / Shay Johnson and Princess

For social media content creators, it can be a daunting task building a brand, growing followers and/or becoming a highly recognized influencer – especially if you’re not a celebrity.

But for Charlotte hairstylist, Shay Johnson, all it took was some hilarious and quirky interactions with her dog, Princess to open the door to become a huge hit on Instagram and Tik Tok – garnering over 9.4 million likes of her videos, and over 600,000 followers world wide.

‘COMMUNITY VOICES,’ host, Ron Holland talked with Shay Johnson about her newfound fame, how she’s been able to capitalize her social media presence and provide advise to people trying to build and sustain a social media brand.