VIA DALLAS NEWS
A local church’s “Jesus Does Not Care” advertising campaign is really a gospel come-on, but some of the faithful aren’t pleased.
“We actually had someone tear down our sign,” said Brian Swiggart, one of the pastors of The Community at Lake Ridge, a church near the border of Mansfield and Arlington.
The grabber slogan – borrowed from a Tulsa church – is definitely aimed at lost souls.
“We’re trying to share the message that Jesus does not care about your past or where you’ve been or how you’ve messed up,” Swiggart said.
In advertising – including business cards and a mailer to 33,000 homes – people are directed to a website, Jesusdoesnotcare.com.
There, text and a video message from The Community at Lake Ridge’s lead pastor, Paul Mints, spell out the theme behind the slogan and give details of the church’s current “Jesus Does Not Care” sermon series.
Swiggart said most response has been positive, including new visitors to the church and messages from people needing counseling.
But not everyone gets past the slogan.
Caitlin Smith, a member of The Community at Lake Ridge and a Dallas Baptist University junior, said her roommate was disturbed by seeing a card that says “Jesus Does Not Care.”
