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MoviePass

Source: MoviePass / MoviePass

MoviePass will soon begin limiting customers to just three movies a month, a major change from its original offering of one movie a day. The company says it has a cash deficit of $45 million and needs to cut expenses. Chief Executive Mitch Lowe said the new policy will go into effect August 15  and will reduce the company’s cash-burn rate by more than 60 percent.  MoviePass subscribers pay $9.95 a month to see one movie a day but, in practice, 85 percent of it’s 3 million customers see three or fewer a month.