Grammy-nominated R&B singer Kenny Lattimore is pleased to announce the launch of his own label, SincereSoul Records, having inked a distribution deal with EMI Label Services inconjunction with Capitol Records, who will provide marketing and promotional services for the label. This summer, Kenny Lattimore will release his latest album, Back 2 Cool, on his newly formed label, SincereSoul Records. The lead single off Back 2 Cool, “Find A Way,” will impact radio nationwide in early May 2012.
“I’m thrilled to be launching my own label,” says Kenny Lattimore. “It has been a blessing to find success in this industry as an artist and now, thanks to EMI Label Services, I have found a home for SincereSoul Records. I’m looking forward to having more control creatively as an artist and as a businessman outside the recording studio, where I have the freedom to explore all facets of my experiences and blend them into my music.”
Two years in the making, Back 2 Cool has been Kenny Lattimore’s labor of love. Says Kenny Lattimore of the album, “Back 2 Cool is about relationships getting back to a place of reconciliation—finding a new place of ‘cool.’ The album talks about the struggles being lost in love and finding a new space where you can believe that love still exists. With this album I want people to know that it is ‘cool’ for R&B to go back to its roots and be about love again.”